I get asked constantly what I use to run my email strategy, what platforms I like, and what's actually worth paying for. Here's everything in one place. Some of these are affiliate links, which means I may earn a small commission if you purchase through them. I only recommend things I genuinely use.
The Tools and Resources I Use
My Favorites
Email Platforms I Actually Like
A great option for ecommerce heavy brands. Klaviyo makes it easy to automate delivery emails for products, abandoned cart flows, targeted promos, and more.
Klaviyo
The best option if you care about advanced tagging, segmentation, and automation. It has much more of a learning curve, but it's powerful once you get it set up.
Convertkit
This is the one I use and it's hands down the easiest platform for beginners. Beautiful emails, flat-rate pricing, and the easiest drag-and-drop builder I've ever used. If emails feel overwhelming, start here.
Flodesk
Tools That Make My Life Easier
For the occasional email graphic. I'm not a designer but Canva makes it easy to make simple graphics that uplevel my email design.
Canva
How I deliver feedback to Full Send clients. Faster than typing, more personal than a Google Doc comment.
Loom
Where I plan every email I send. Content calendar, swipe file, launch timelines, all of it lives here.
Notion
Books That Changed How I Think About Writing
This is the program that completely changed how I think about my offers and how they connect to each other. Elise breaks down how to structure your business so each offer naturally leads into the next one, and it's the reason my freebie-to-Inbox-Club-to-Full-Send pipeline works the way it does. If your offers feel disconnected or you're not sure how to build a path for people to follow, this is it.
The Revenue Roadmap by Elise Galen
Course
My Favorite Newsletters to Subscribe to
I took this during a year where my business was growing faster than my ability to manage it. Phoebe teaches the operational and financial side of running a business that nobody talks about — how to read your numbers, how to plan for taxes, how to stop running everything out of your personal bank account. Not glamorous but genuinely the most useful investment I've made outside of my actual craft.
