She's a brand strategist and creative director with a gorgeous portfolio, a strong Instagram presence, and an email list that had never generated a single inquiry in two years. Not because her audience didn't care — because she'd never given them a reason to. She hired me to change that.
Chandler Had 1,200 Subscribers and Hadn't Made a Sale from an Email in Two Years
Case Study
Every client Chandler had ever booked came from Instagram or a referral. Her email list was something she'd built because she knew she was supposed to have one, but she had no idea what to do with it. She'd send a monthly recap of recent projects with a "let's work together" link at the bottom that nobody ever clicked. Her open rates were dropping, nobody was replying, and she was starting to think her audience just wasn't the type to engage through email.
She told me on our kick-off call that she'd thought about deleting the list entirely and just focusing on Instagram. She figured the subscribers were dead weight.
Where Chandler Was When She Reached Out
She was treating email like a highlight reel — polished project recaps that looked great but gave her subscribers no reason to engage, reply, or buy. Her subscribers had no relationship with her beyond "I like her portfolio," and that's not enough to make someone spend $3,000 on brand strategy.
Chandler's Problem Wasn't Her List. It Was What She Was Sending Them.
What I Actually Wrote For Her
The Full Send Breakdown
Everything was written in Chandler's voice, delivered within two weeks of our kick-off call, and ready to send to her list.
Turn-key setup of her emails and workflows directly in Flodesk. All she had to do was hit send!
A full strategy brief with send timing, sequencing logic, and notes on why each email exists
A 6-email launch sequence for her brand strategy consultation offer
A 5-email welcome sequence that positions her as a strategist from the first touchpoint
"I was convinced my audience didn't want emails from me. Margot showed me the problem wasn't my audience — it was that I'd never given them anything worth reading. The welcome sequence she wrote completely changed how people experience my brand. I went from zero email inquiries in two years to four booked clients from a single launch sequence."
The Results
Two weeks after the welcome sequence went live, Chandler got her first inquiry that came directly from email.
The subscriber had been following her on Instagram for over a year but said it was the third welcome email — the one breaking down what Chandler looks for in a brand audit — that made her finally reach out.
The consultation launch filled all four spots in five days. Three of the four came from the email sequence. One had been on Chandler's list for eight months without engaging once before the new emails started.
Her open rates went from 18% to 41%, and for the first time people were actually replying — asking questions, forwarding emails to friends, asking when she'd open more spots. Her list went from something she was about to delete to the reason she booked out her next quarter.
If you have a list that's been sitting there doing nothing while you spend all your energy on other platforms trying to book clients — that's exactly what Full Send exists for. One call, I learn your voice and your offer, and I write the whole thing.
