Send Emails That Sound Like You, Sell Like Crazy, and Don't Take All Day To Write
Email strategy and copywriting for Founders who want their inbox game to actually match how good their business is.
You know you should be emailing your list more. You know your emails could be better. I'll show you how to write emails that people reply to with "how did you know I needed to hear this today" and then click the buy button.
I turned my tiny email list into a whole business and now I teach other founders how to do the same thing
I'm Margot Kerr — email strategist, the person your subscribers wish was writing your emails, and the reason you're about to start enjoying send days.
A few years ago I had 200 email subscribers, no strategy, and absolutely no idea what I was doing. So I just started writing emails the way I'd text a friend — casual, honest, whatever I was thinking about that week. People started replying. Then forwarding my emails to people I'd never met. Then BUYING from me (shocking!!).
I didn't have a funnel or a welcome sequence when I started sending, I just had a list of people who liked what I made and I had things to yap about.
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Double Your Reply Rate with this One Email
Most people measure their email success by opens and clicks. But replies are where the real magic is — they tell the algorithm you're a real person, they build actual relationships with your subscribers, and they give you more insight into your audience than any survey ever will.
This guide breaks down the exact email format I use to consistently get replies, why it works, and how to make it yours.
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The Inbox Club
Learn How To Write Emails People Actually Want To Open
My step-by-step program for business owners who want to know exactly what to write, when to send it, how to grow their list, and how to sell in a way that doesn't make you feel like you need to apologize for it. Self-paced with lifetime access.